Lipton Pop Art Special Edition Te Take Matua o te Peka Inu by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Te Take Matua o te Peka Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Lipton Pop Art Special Edition Te Take Matua o te Peka Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #118901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition Te Take Matua o te Peka Inu

Ko te Lipton Pop Art Special Edition he kohinga peka inu iti nei i hoahoatia mō te mākete o Ruhia. Ko ia peka 250 ml e mau ana i ngā whakaahua kanapa i whakaawehia e te ahua toa Pop Art me ngā momo o ngā kaitoi motuhake. Kua whakakotahitia ngā mahi toi kara ki te āhua whakangahau me te auahatanga o te waitohu Lipton. Ko te whāinga ko te kawe mai i tētahi wāhanga o te wheako whare toi ki roto i ngā toa, me te āwhina i te peka kia tū motuhake ai i runga i ngā papa taonga kikī. Ko te rahi iti he māmā, he ngāwari hoki ki te kawe, nā reira e tika ana te inu mō te kai i te wā e haere ana.

The Recognition

About the A' Design Award Parahi

Ko Lipton Pop Art Special Edition Te Take Matua o te Peka Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lipton Pop Art Special Edition Te Take Matua o te Peka Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lipton Pop Art Special Edition Te Take Matua o te Peka Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release