Moose Piss Pakiwaituhi Whakatairanga by Bruno Cintra

Moose Piss Pakiwaituhi Whakatairanga by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.

KouraKiriata· 2021

Moose Piss Pakiwaituhi Whakatairanga

by Bruno Cintra

Client: Hermoso Compadre

A' Design Award Koura Winner in Kiriata Category

68,818

Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Pakiwaituhi Whakatairanga

He pakiwaituhi whakatairanga a Moose Piss i hangaia hei wāhanga matua o tētahi kaupapa whakarewa pia. E 40 hēkona te roa o te pakiwaituhi, e 12 anga ia hēkona te tere, ā, i mahia ki te taumira 4K. I honoa te tā ā-ringa ki te whakaahuahanga me te peita matihiko, ā, i whakamahia ngā pūmanawa whakairoiro mō te whakatakotoranga me te whakatika oro. I kōwhiria tētahi kāhua whakakata, kāore i te whakaute, kia hāngai ki te āhua o te waitohu pia. I whakahouhia ngā huānga taiao hei hanga i tētahi ao pohewa. Kua whakaritea te pakiwaituhi mō ngā ataata tuihono me ngā pūhara pāpāho pāpori.

The Recognition

About the A' Design Award Koura

Ko Moose Piss Pakiwaituhi Whakatairanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Moose Piss Pakiwaituhi Whakatairanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Moose Piss Pakiwaituhi Whakatairanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.