Save Calendar Whakaahua Maramataka by Mengjia Li

Save Calendar Whakaahua Maramataka by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2021

Save Calendar Whakaahua Maramataka

by Mengjia Li

Client: Northeastern University

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #119152

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Save Calendar Whakaahua Maramataka

Ko te Save Calendar he raupapa whakaahua i hangaia mō tētahi maramataka mō te kaupapa o te penapena kai. E whakaatu ana ngā whakaahua i tētahi mara pāmu i roto i ngā wā e whā o te tau, arā, te kōanga, te raumati, te ngahuru me te takurua. Ka rerekē ngā tae i ia wā, nō reira he ngāwari te wehewehe i ngā wā e whā. He hanganga hangarite i roto i te āhua Hainamana e whakawhiwhi ana i ngā whakaahua ki tētahi āhua hou. Ka whakanohoia ngā mōhiohio o te marama me te wā ki runga o ia pepa. I hangaia ngā tā ki te pūmanawa rorohiko, ā, i tāia ki te 800 mā te 800 mirimita. E whakaatu ana te raupapa i te uaua o te mahi a ngā kaipāmu, ā, e whakamahara ana i te iwi kia uara te kai.

The Recognition

About the A' Design Award Hiriwa

Ko Save Calendar Whakaahua Maramataka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Save Calendar Whakaahua Maramataka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Save Calendar Whakaahua Maramataka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020