Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao nā Genki Forest

Ko te hoahoa Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao nā Genki Forest he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao

nā Genki Forest

Kiritaki: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119239

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao

Alienergy he whakakīnga mō tētahi inu pūngao kore huka. Ka whakamahia e te hoahoa tētahi kēna konumōhe angiangi e 58 mm te whānui, e 58 mm te hōhonu, e 142 mm te teitei, ka mau i te 330 ml. I kōwhiria te konumōhe nā te mea ka taea te hangarua me te whakamahi anō i runga i te tōtika. He āhua tangata kē, i tuhia hei whakaroatanga o te tohu waitohu, e hanga ana i te whakaahua matua, ā, ka tāruatia puta noa i te raupapa hua. Nā te papatae tae mā, ngā raina torotika, ngā āhua āhuahanga me ngā tāpiritanga whakarewa e whai kaha ai te kēna ki runga i te pae. Ko te raupapa mōhiohio e miramira ana i te tātai kore huka.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Alienergy Energy Drink Primary Function: Te Whakakīnga o te Inu Pūngao he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Inenga & Pēketanga: Width 58mm x Depth 58mm x Height 142mm
Tūtohu: Branding, Packaging, Can, 3D, Energy drink
Hangarau Whakanao: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Wero Hoahoa: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Rangahau: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Whakaaweawe: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Roanga o te Kaupapa: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Rerenga Mahi: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Pātene: Label Patent:202030509836.0 , 2020, China.
Ngā Mema o te Rōpū: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Whakamana Whakaahua: Creator: Gang Wang