Pāratinamu Takai · 2021
Yamamotoyama Te Kete Tii Kua Whakahouhia
- A' Design Award Pāratinamu 2021 in Takai
- CLIENT: Nosigner
- Estimated Number of Design Views: 198,796
- Verification code 1383A3EBDB · Verify this award
Colors
About Yamamotoyama Te Kete Tii Kua Whakahouhia
Ko Yamamotoyama tetahi o nga kaihokohoko tea tawhito me te tino pumau ki Hapani. Koia te tuatahi ki te hoko tii Kaariki i tenei ra. Na te ariā o Hoki ki te takenga mai o Edo, kua hoahoatia ano e NOSIGNER nga kete kia ora tonu ai te tikanga tii tuku iho me te tuku atu ki nga ra kei mua. Hei hanga hou i te wa e mau tonu ana te ataahua o te waitohu hitori roa, i korero a NOSIGNER ki nga tae tawhito me te hanganga o nga panuku me nga tihi iti taketake o Yamamotoyama me te ahua o te calligraphy o Edo.
About the A' Design Award Pāratinamu
Ko Yamamotoyama Te Kete Tii Kua Whakahouhia te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Yamamotoyama Te Kete Tii Kua Whakahouhia i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Yamamotoyama Te Kete Tii Kua Whakahouhia tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.
Press Kit
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Image Credits
- Photography: Sato Kunihiko
