Peke ki te ihirangi
Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro nā Wen Liu, HenHong Yang and Weijie Kang

Ko te hoahoa Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro nā Wen Liu, HenHong Yang and Weijie Kang he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.


ParahiTakai· 2021

Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro

nā Wen Liu, HenHong Yang and Weijie Kang

Kiritaki: Jiangxi Lidu Liquor Industry Co.ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

18,490

Ngā Tae

Te Hoahoa

Mō Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro

Kuputuhi Pukapuka: Ko Lidugaoliang Baijiu he hoahoa whakapaengia mō tētahi waipiro tuku wai o Haina. He āhua piko maeneene tō te pounamu, ā, kua tāhoahoatia ki ngā waitohu witi sorghum. Ko te pōtae porowhita me te porowhita kei runga i te pouaka o waho i ahu mai i te uku porohita o te Whakatipuranga Yuan, te wā i tīmata ai te whakaputanga o tēnei waipiro. Ko te tapanga hukihuki he mea hanga ki te hiako. Ko te pouaka o waho kua whakakotahitia te hiako me te whakarewa, ā, ka whakapuaretia mā te whakawhiti i tētahi papa porowhita. I whakahōhonutia te tae kākāriki kia rite ki tētahi hua taumata teitei. Ko ngā ine o te whakapaengia he 120 mm te whānui, 120 mm te hōhonu, me te 330 mm te teitei.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lidugaoliang Baijiu Mahi Matua: Te Whakapaengia o te Inu Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Inenga & Pēketanga
Width 120mm* Depth 120mm* Height 330mm
Tūtohu
Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Hangarau Whakanao
The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Wero Hoahoa
The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Rangahau
The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Whakaaweawe
The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Roanga o te Kaupapa
2019.08-Now Shenzhen, China
Rerenga Mahi
The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Ngā Mema o te Rōpū
Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang

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