Beat Coffee Hoahoa Tuakiri Waitohu by Paul Meeuwsen

Beat Coffee Hoahoa Tuakiri Waitohu by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Beat Coffee Hoahoa Tuakiri Waitohu

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #119537

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Colors

The Design

About Beat Coffee Hoahoa Tuakiri Waitohu

Ko Beat Coffee he hoahoa tuakiri waitohu me te takanga mō tētahi kamupene kawhe. I tīmata te hanga-anō waitohu i runga i ngā mātauranga mākete, te arotake kaiwhakataetae me ngā urupare kiritaki, nā reira i whakaahua te rautaki waitohu me te tūranga. Ka whakaaturia te tūranga nei mā te kupu Serious Fun Coffee, e whakatakoto ana i te reo o te waitohu me te hono i te ngahau, te puoro me te kawhe. Ka whakamahia te reo o te rangatira o te kamupene hei whakaora i te tohu waitohu. Ka kawea tēnei ariā ki te pēke kawhe tāia, e whakaoho ana mā te huarere whakanui (augmented reality). Ko te whāinga he waitohu mārama, e aro nui ana ki te kiritaki, ā, he ngahau anō hoki.

The Recognition

About the A' Design Award Parahi

Ko Beat Coffee Hoahoa Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Beat Coffee Hoahoa Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Beat Coffee Hoahoa Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey