Lone Kaupapa Matua: Taupānga Pūkoro by Xi He

Lone Kaupapa Matua: Taupānga Pūkoro by Xi He is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

RinoPūkoro· 2021

Lone Kaupapa Matua: Taupānga Pūkoro

by Xi He

Client: Xi He

A' Design Award Rino Winner in Pūkoro Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lone Kaupapa Matua: Taupānga Pūkoro

Ko Lone he taupānga pūkoro mō te hokohoko pāpori ā-ao whānui. Ka hono a Lone i ngā rōpu kaiwhakamahi e toru: ngā kaihaerere, ngā kaihoko, me ngā kaihoko ā-rohe. Ka kitea e ngā kaihaerere ngā taonga i a rātou e haere ana ki tāwāhi, ā, ka whakairi i ngā kāri hua ki roto i te taupānga. Ka tirotiro, ka rapu hoki ngā kaihoko i ēnei kāri hua, ā, ka ota i ngā taonga. Ka hokona e ngā kaihoko ā-rohe o taua takiwā ngā taonga, ā, ka tukuna atu ki ngā kaihoko. Ka māmā noa te kaiwhakamahi ki te huri i waenganui i ngā mahi kaihaerere me te kaihoko. Ka whakamahia e te taupānga te matawai kāmera, te tirohanga hua ā-taiao whakarōpū (augmented reality), me te utu mata maikara. Kei te wātea a Lone mō Android me iOS.

The Recognition

About the A' Design Award Rino

Ko Lone Kaupapa Matua: Taupānga Pūkoro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lone Kaupapa Matua: Taupānga Pūkoro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lone Kaupapa Matua: Taupānga Pūkoro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He