ZDCollections Hoahoa Pukapuka by Xue Jiang

ZDCollections Hoahoa Pukapuka by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.

RinoTā· 2021

ZDCollections Hoahoa Pukapuka

by Xue Jiang

Client: 869 School of Design

A' Design Award Rino Winner in Tā Category

11,455

Verified Award Winner

Verify Award Status for #119748

View at A' Design Award Press Release Award Badge

Colors

The Design

About ZDCollections Hoahoa Pukapuka

He pukapuka a ZDCollections e whakaatu ana i ngā mahi hoahoa ā-tau a ngā tauira e rua tekau mā toru. Ko te putanga tuawhā o tēnei kohinga e wehe ana i ngā mahi kōwhiri ki ngā momotuhi, whakaahua, RGB me ētahi atu huānga, ā, ka whakarōpūhia anōtia, ka whakakotahitia hoki. Ka neke te whakatakotoranga i te mātirawhero ahunga-noa kia whāki ai i te tikanga o ia mahi. Ko te uhi kua hangaia ki tētahi rauemi hihi-aho e whakapōrearea ana i te rohe pae i waenga i te tae me te āhua whakaahua, nā reira ka aro atu te titiro ki ngā ihirangi. E 150 mīrimita te whānui, e 252 mīrimita te roa, ā, e 430 ngā whārangi o te pukapuka.

The Recognition

About the A' Design Award Rino

Ko ZDCollections Hoahoa Pukapuka te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko ZDCollections Hoahoa Pukapuka he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a ZDCollections Hoahoa Pukapuka mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
Dimensions & Packaging: Book 150mm x252mm
Format 880mm x1230mm 1/16
Page 430
Tags: ook design, portfolio, font design, brand design, graphics, RGB
Production Technology: Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
Design Challenge: In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
Research: This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
Inspiration: The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
Project Duration: The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
Operation Flow: The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
Team Members: Creative Director:Xue Jiang
Art Director:Shiyu Ma
Designer:Xue Jiang
Typographer:Yaoqian Han
Copywriter:Shuai Shao