Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu by Genki Forest

Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu

Tuhinga Pukapuka: Ko Alienergy Electrolyte Water he hoahoatanga takai mō tētahi inu mahi kore huka, kore kaimana hoki. He āhua tōtika tā te pounamu me ngā tapa tapatapahi mā, e whakaatu ana i tētahi āhua hōu me te hākinakina. Ko te tapanga i hangaia mai i tētahi rauemi hauwhā-whiti e whakakite ana i te wai mārama kei roto, e whakaputa ana hoki i te āhua whakamākūkū o te inu. Ko ngā wāhi whānui o te mokowā korekore me te kohinga tae iti e whakaatu ana i tētahi ariā ngākau-māmā, mā hoki. Ko te rauemi tapanga he OPS, he rauemi hurihuritanga hei whakakapi mō te PVC. Kāore he waikano kai kei roto i te inu.

The Recognition

About the A' Design Award Parahi

Ko Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Alienergy Electrolyte Water Mahi Matua: Te Takai Rongoā Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 185mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Design Challenge: The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Research: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration: Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Project Duration: The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow: Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patents: Label Patent:202030514752.6 , 2020, China.
Team Members: Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Image Credits: Creator: Gang Wang