Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri by Zi Huai Shen

Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri

by Zi Huai Shen

Client: Lavinia

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri

Ko Lavinia he hoahoa whakakikorua mō ētahi momo hua tiaki kiri taiao e ahu mai ana i ngā unu tipu me ngā rangahau haumanu-koiora. Ko te ingoa e pā ana ki tētahi pirinihehi o Roma onamata, e hono ana ki te rangatiratanga, te ātaahua, te mātauranga, te manawaroa me te ma. Ko te reta A i roto i te waitohu e mau ana i tētahi tohu tipu e whakaatu ana i te ora ā-otaota me te maiatanga ngaio. Ko te tohu āhua-V e whakaatu ana i tētahi tipu e tipu ana, ā, e whakakaha ake ana i te tuakiri ātea. Kei roto i te huinga he pounamu karaehe 170 mā 50 mirimita te nui, he tapa, he takai me tētahi pouaka 50 mā 50 mā 170 mirimita te nui.

The Recognition

About the A' Design Award Parahi

Ko Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lavinia Te Mahi Matua: Te Whakakikorua mō te Tiaki Kiri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lavinia originates from the name of a beautiful princess in ancient Rome. Her nobility, elegance, wisdom and perseverance were the cornerstone of the prosperity of the Roman Empire. She carried the call of beauty from thousands of years of civilization. Her name epitomizes the meaning of pure in Latin. As every woman deserves to be loved like a princess, Lavinia pampers every customer with delicacy, sincerity and professionalism. Selecting the best formulas for natural and pure skincare solut
Dimensions & Packaging: Bottle 170*50 mm box 50*50*170 mm
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Bottle, Tag, Wrap, Glass Bottle
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design for the brand's sense of high-class and the products' natural and pure skincare are expressed explicitly.
Research: Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity.
Inspiration: The letter A in our logo incorporates iconography for herbal vitality to embody our young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Project Duration: The project started in Nov 2018 in Taiwan and finished in Mar 2020 in Taiwan.
Operation Flow: Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.
Patents: Copyrights belong to SUMP DESIGN / LAVINIA, Ammon Global
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer wu2, 2020