Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti by Rui Deng

Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2021

Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti

by Rui Deng

Client: Hengdian college of film&television

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti

He raupapa whakaahua a Cat With Fruits i hangaia mō te whakakāpiti o tētahi waitohu huarākau maroke. E whakaatu ana ia whakaahua i ngā ngeru e tākaro ana ki ngā momo huarākau rerekē. I tangohia ngā tae mai i ngā whakaahua o te taiao i hopukina ki te kāmera o tētahi waea pūkoro, ā, i whakaitihia te tae kia hangaia ai he tae mārire. I whakaotia ngā tuhinga ki roto i a Photoshop CC 2020 i te rahi A4, 297 mā te 210 mitamano. Ka tautoko te papatae taiao i te āhua parakore me te kore parahanga o te hua. E whai ana te raupapa i te ariā o te taiaotanga, ā, e whāia ana kia whakawhiwhia ngā kaimātakitaki ki te mauri tau me te whakamārie.

The Recognition

About the A' Design Award Hiriwa

Ko Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cat With Fruits Ngahuatanga Matua: Whakaahua Whakakāpiti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.