Quix Primary Function: Tuakiri Waitohu nā Anja Zambelli Colak

Ko te hoahoa Quix Primary Function: Tuakiri Waitohu nā Anja Zambelli Colak he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Quix Primary Function: Tuakiri Waitohu

nā Anja Zambelli Colak

Kiritaki: Zambelli Brand Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

40,925

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120357

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Quix Primary Function: Tuakiri Waitohu

Book Text: Ko Quix he tuakiri waitohu mō ngā mīhini hoko-mahi-anake e whakarato ana i ngā inu wera me te matao me ngā paramanawa. Ka whakamahia e te tuakiri ngā tae, ngā kakano me ngā āhua kua kapohia mai i te ahurea Itāriana, hei whakanui i te rangatōpū o te hoahoa Itāriana. He āhua tawhito iti nei e whakamahara ana ki ngā tau Dolce Vita, ā, e whakaara ana i te ahurea kawhe Itāriana. Ka tāia ngā kapu kawhe me ngā panui ki ngā tae CMYK mā te hangarau offset, i te mea ka waitohua ngā mīhini hoko ki ngā rau kua tāia. Ka huri te hoahoa i tētahi wā okiokinga kawhe tere hei wheako ā-kanohi mārire.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Quix Primary Function: Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Quix Primary Function: Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Quix Primary Function: Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Inenga & Pēketanga: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tūtohu: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Hangarau Whakanao: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Wero Hoahoa: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Rangahau: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Whakaaweawe: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Roanga o te Kaupapa: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Rerenga Mahi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.