Soda Grocery Kai Tāke by Lan Shenfan and Xu Jingwen

Soda Grocery Kai Tāke by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

Soda Grocery Kai Tāke

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Rino Winner in Whakairoiro Category

12,033

Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Kai Tāke

Ko Soda Grocery he hoahoa takotoranga mō te kai taonga mahara e hokona ana ki nga manuhiri i Macau. Ka tangohia te reo hoahoa mai i nga takotoranga ahi kōkō i hangaia i Macau i te rautau rua tekau. Ko nga whakaahua o nga wahine tokowha, i tangohia mai i nga takotoranga o mua, kua tuhia ano hei whakaahua o naianei, kua taia ki nga tae mārama. E wha nga pouaka kai e mau ana i enei whakaahua, a, ko te nui o tetahi pouaka he 185 ki te 145 ki te 55 mirimita. Ko te pepa takai kua taia me nga tapanga o roto kua whakaotihia ki te whakairo pēhi, te uhi rāwhitiwhiti, te whakauriuri koura, me te tapahi rīwhi. Ka pupuri te hoahoa i tona ahua ā-rohe i te wa ano e tutuki ai i nga hiahia reka o enei ra.

The Recognition

About the A' Design Award Rino

Ko Soda Grocery Kai Tāke te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Soda Grocery Kai Tāke he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Soda Grocery Kai Tāke mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu