Fck 2020 Maramataka by Lateral Creative Hub

Fck 2020 Maramataka by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

KouraWhakairoiro· 2021

Fck 2020 Maramataka

by Lateral Creative Hub

Client: Lateral Creative Hub

A' Design Award Koura Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #120533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fck 2020 Maramataka

Ko Fck 2020 he maramataka tēpu mō te tau 2021. I hangaia te maramataka hei leporello, he rau roa kua whakakopatia kia tekau mā rua ngā papa. Ka taea te pupuri papatahi me te tirotiro pēnei i te pukapuka, ka taea rānei te whakatū ki runga tēpu hei porowhita, hei āhua kē atu rānei. Kei ia marama he tūmanako poto mō te tau hou, e whakaaturia ana mā ngā kauwhata tauhou karakara maha me ngā whakaahua iti noa. Ko te whāinga kia huri te whārangi o tētahi tau uaua mā te whakakata me te pohewa. He tā matihiko ki runga pepa mā 240 karamu te taumaha. Ko te rahi kua whakakopatia he 169 mā te 240 mitamano.

The Recognition

About the A' Design Award Koura

Ko Fck 2020 Maramataka te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Fck 2020 Maramataka he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Fck 2020 Maramataka i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK