Finding Your Focus Te Whakawhitiwhiti Ataata by Min Huei Lu

Finding Your Focus Te Whakawhitiwhiti Ataata by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2021

Finding Your Focus Te Whakawhitiwhiti Ataata

by Min Huei Lu

Client: Academy of Art University

A' Design Award Hiriwa Winner in Whakairoiro Category

44,214

Verified Award Winner

Verify Award Status for #120568

Tūhura Ināianei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Finding Your Focus Te Whakawhitiwhiti Ataata

Ko te whainga a te kaihoahoa ki te whakaatu i tetahi ariā tirohanga e whakaatu ana i te punaha ariā me te punaha tuhi. No reira ko te titonga he kupu motuhake, he inenga tika, me nga tohu matua kua ata whakaarohia e te kaihoahoa. I tua atu, ko te whakaaro o te kaihoahoa ki te whakatu i tetahi hierarchy Typographic marama hei whakarite me te neke i te raupapa e whiwhi ai te hunga whakarongo ki nga korero mai i te hoahoa.

The Recognition

About the A' Design Award Hiriwa

Ko Finding Your Focus Te Whakawhitiwhiti Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Finding Your Focus Te Whakawhitiwhiti Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Finding Your Focus Te Whakawhitiwhiti Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
Dimensions & Packaging: Poster: 13 inch x19 inch
Event tickets: 1.97 inch x 5.63 inch
Tags: Focus, Typographic, Type Poster
Production Technology: Adobe illustration. Adobe Indesign.
Design Challenge: Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
Research: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
Inspiration: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
Project Duration: The project started in March 2017 and finished in April 2017 in San Francisco.
Operation Flow: Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu