Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti nā Dmitry Kultygin

Ko te hoahoa Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti nā Dmitry Kultygin he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti

nā Dmitry Kultygin

Kiritaki: Dmitry Kultygin

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti

Ko Solemici he hoahoa whakakōpaki mō ngā kai reka Itariana pēnei i te salami me te prosciutto. Ka whakatairite te hoahoa i te reka o te hua ki ngā tino toi o te wā Renaissance. Ko te whakakōpaki matua he pae kirihou kua tā ki tētahi papa mābere. Ka hangaia te māhunga pepa mā te tā offset me te whakapiri pepa koura, e tautoko ana i te āhua tino nui o te hua. Ko te teitei o te pae 225 mm, ā, ko te whānui 123 mm. Ka āwhina ngā tae kanapa me ngā taipitopito rerekē ki te whakaatu i te hua ki runga i te papa toa. Ka whakaatu hoki te hoahoa i te whakaute ki ngā tikanga hanga tuku iho.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Solemici Packaging Te Mahi Matua: Te Whakakōpaki Hua Mīti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Inenga & Pēketanga: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tūtohu: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Hangarau Whakanao: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Wero Hoahoa: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Rangahau: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Whakaaweawe: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Roanga o te Kaupapa: The project started in December 2020 in Moscow
Rerenga Mahi: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Ngā Mema o te Rōpū: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin