Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata by Yoske Mitsui

Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata

Kōrero Pukapuka: Ko te Hauora Tūmatanui i Tua Atu i ngā Rohe he kaupapa tuakiri ataata i hangaia mō tētahi rōpū ākonga me ngā kaimahi mātauranga e whakatutuki ana i ngā hiahia hauora o ngā hapori hoa mahi. E rima ngā tae e whakamahia ana e te tohu. Ko te kākāriki me te kikorangi e whakaatu ana i tētahi tirohanga ao whānui, ā, ko te whero, te kōwhai me te pango e pā ana ki ngā pūtake o Te Whare Wānanga o Maryland, te wāhanga tuatahi i whakaturia ai. Ko te porowhita kei waenganui e tohu ana i te kotahitanga me te mahi tahi. Ko te tuhinga kupu kua whakaritea kia rite ki ngā momo taipitopito matua o te whare wānanga. He māmā, he āhei ki te whakarahi, he wāhanga-wāhanga hoki te waitohu, ā, ka mahi pai i roto i te kotahi tae, ā, i ngā rahi maha hoki, ahakoa i roto i te pānui pepa, i te pāpāho matihiko rānei.

The Recognition

About the A' Design Award Rino

Ko Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Public Health Beyond Borders Kaupapa Matua: Kaupapa Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.