Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai by Mars Team

Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai

Ko Yashang Hing Tau Ball he hoahoa kōpaki mō ngā hua pōro kiko. Ka ahu mai ngā whakaahua i ngā rawa mata o te kai kei roto. Ka whakaritea ngā whakaahua kararehe hei titonga whakaahua hou, ā, ka tautuhia ia momo rawa mata mā te tae rerekē. Ko te whakataurite tae kaha ka tautoko i te pānga ā-tirohanga i runga i ngā papa hoko. Ka anga hoki te hoahoa ki ngā tikanga tuku iho waimarie o te rohe o Chaoshan i Haina, ā, ka whakatakotoria he kōpaki whero huri noa i te hua. Ka whakamahia te tā pepa, te kirihou taumata kai me te whītiki hiraka. Ko te rahi o te kōpaki he 260 mā te 150 mā te 260 mirimita.

The Recognition

About the A' Design Award Hiriwa

Ko Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Yashang Hing Tau Ball Te Take Matua: Te Kōpaki Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release