Mingniang Te Kōpaki Inu by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Mingniang Te Kōpaki Inu

by Manling Lin

Client: Diga Creative Design

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Mingniang Te Kōpaki Inu

Ko Mingniang he hoahoa kōpaki mō tētahi baijiu Hainamana kua whakaranua ki te hinu tī kōhukihuki. Ka hangaia te pātara ki te karaehe, e whakakotahi ana i tētahi pereti rino angiangi kua whakaurua ki roto me tētahi whakaahua whenua kua whaoa ki muri, e puta mai ana mā te whakahoki o te rama. Ko te akiriki, ngā tapa piri-a-ake, te tā mata hiraka me tētahi taupoki tioata e whakaoti ana i te kōpaki. Ko ngā rārangi rere māeneene e tohu ana i te wai roto ina tirohia mai i runga, me te kakara o te tī ina tirohia mai i raro. Ko te tae kākāriki taiao e whakaputa ana i te kaupapa hauora o te inu. Ko te rahi o te kōpaki he 150 ki te 150 ki te 338 mirimita.

The Recognition

About the A' Design Award Parahi

Ko Mingniang Te Kōpaki Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mingniang Te Kōpaki Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mingniang Te Kōpaki Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin