Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro by Haijun Shen

Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro

by Haijun Shen

Client: DIGA Creative design

A' Design Award Hiriwa Winner in Takai Category

25,420

Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro

He whakakōpaki a Luzhou Laojiao 1915 mō tētahi waipiro baijiu Hainamana. He āhua poti rā te pātara, ā, kua whakatōia ngā tohu ataata mai i te mahere Jiangyang o Luzhou. Ko te āhua pīkoko he tohu mō te wai rere kei roto, ā, ka pai te kapi ki te ringa. Kua hangaia te pātara ki te karaihe me te tae rehu me te tohu waitohu kua whakapiria. Kua whakaotia te pouaka ki te parahi, te whakanao me te tohu waitohu kua whakapiria. Ko te rahi o te whakakōpaki he 58 mā 158 mā 350 mitamano. Ko te whāinga he āhua māmā, matomato hoki mō ngā kaiinu o ngā tau 30 ki te 40, me te āhua hou taumata teitei e mau tonu ai te āhua tuku iho.

The Recognition

About the A' Design Award Hiriwa

Ko Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Luzhou Laojiao 1915 Te Mahi Matua: Te Whakakōpaki Pātara Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin