Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio

by Lu Zhao, Ruhe Zhang and Qi Wang

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio

Ko te Tuhinga Pukapuka: He kaupapa whakaahua mōhiohio a Irrational Slice e whakaatu ana i nga raraunga rangahau ki roto i te mokowā e toru ōrite. Ka ahu mai nga raraunga i tētahi whakamātautau mātai hinengaro e whakataurite ana i te whakatau tangata me te whakatau miihini. Ka hangaia te tauira e toru ōrite ma te tohutoro ki te hanganga o nga neuron roro. Ka whakaatu te pūmanawa ao whakarahi i te tauira ina waruhia tētahi pōhouhou tāia. Ka taea e nga kaimātakitaki te huri i te tauira, me te whakanui, whakaiti hoki mā te matimati kia pānuitia nga mōhiohio mai i nga āhuatanga maha. Ko te whāinga kia rapua nga huarahi hou hei mātakitaki, hei tuku hoki i nga mōhiohio.

The Recognition

About the A' Design Award Parahi

Ko Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Irrational Slice Ko te Whakamahi Matua: Whakaahua Mōhiohio i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li