Yoyic Huojunpaopao Te Kōpaki Pātara Inu nā Tingting Wang

Ko te hoahoa Yoyic Huojunpaopao Te Kōpaki Pātara Inu nā Tingting Wang he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

Yoyic Huojunpaopao Te Kōpaki Pātara Inu

nā Tingting Wang

Kiritaki: High-tech MengNiu Dairy (Beijing)CO.,LTD

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #121519

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yoyic Huojunpaopao Te Kōpaki Pātara Inu

Ko Yoyic Huojunpaopao he kōpaki pātara i hoahoatia mō tētahi inu koropupū e mau ana i ngā huakita ora (probiotics). Ko tēnei inu e whakakotahi ana i ngā huakita waikawa tōtiti koropupū me ngā huakita ora, he iti te huka me te korekau hinu. He mea hanga te pātara mai i te PET tino mārama kia rite te āhua ki te karāhe, he āhua māmā, angiangi hoki, me te kaha uta e 388 mirilita. Ko te tapanga e whakamahi ana i tētahi tuhi tuhituhi Hainamana māia me ngā whakaahua mīramira hei tohu i te kaha ora. Ko te whāinga o te hoahoa kia whakaatu i te reka me te hauora. Ka hokona te pātara i ngā toa iti i raro i ngā tikanga tiaki mātao kia noho ora tonu ai ngā huakita ora.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Yoyic Huojunpaopao Te Kōpaki Pātara Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yoyic Huojunpaopao Te Kōpaki Pātara Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yoyic Huojunpaopao Te Kōpaki Pātara Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Inenga & Pēketanga: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tūtohu: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Hangarau Whakanao: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Wero Hoahoa: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Rangahau: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Whakaaweawe: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Roanga o te Kaupapa: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Rerenga Mahi: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Pātene: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Ngā Mema o te Rōpū: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Whakamana Whakaahua: .