Hankol Liquor Mahinga Matua: Kōhinga Waipiro by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Mahinga Matua: Kōhinga Waipiro by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Hankol Liquor Mahinga Matua: Kōhinga Waipiro

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

A' Design Award Hiriwa Winner in Takai Category

28,079

Verified Award Winner

Verify Award Status for #121947

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Mahinga Matua: Kōhinga Waipiro

Ko Hankol he hoahoa kōhinga mō tētahi waipiro reka-kīnaki. E tohu ana te ingoa ki tētahi tangata e inu māia ana, e inu koa ana, e whakaata ana i te wairua aro-tangata o te waitohu. Ka ahu mai te ariā i te whakamātau matapō. Ka whakakotahingia ngā āhua pai me ngā āhua kino, ā, ka whakanohoia te atarangi o te kaiwhakatū ki te āhua kino hei whakaputa i te whakaaro kia kore e wareware ki te whāinga taketake. Ka whakamahia te tuhi kōpae Hainamana me tētahi hīri i te momotuhi. He mea hanga te pouaka o waho i te rauemi EPP āhuru taiao, ā, ka whakauruhia tētahi tohu whakarewa ki te mata o mua.

The Recognition

About the A' Design Award Hiriwa

Ko Hankol Liquor Mahinga Matua: Kōhinga Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Hankol Liquor Mahinga Matua: Kōhinga Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Hankol Liquor Mahinga Matua: Kōhinga Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020