Hankol Liquor Ko te Hoahoa Kōpaki by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Ko te Hoahoa Kōpaki by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Hankol Liquor Ko te Hoahoa Kōpaki

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

A' Design Award Parahi Winner in Takai Category

15,509

Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Ko te Hoahoa Kōpaki

He hoahoa kōpaki a Hankol Liquor mō tētahi waipiro reka-ranu. Ko te ingoa Hankol e pā ana ki tētahi tangata e inu ana i runga i te māia me te harikoa, e whakaata ana i te wairua aro-tangata o te kaipakihi. Ka whakaahuatia te ipu ki ngā rārangi kaha, māmā hoki, ā, ka whakaaturia te waitohu ki mua. Ka honoa ngā āhua whai-take me ngā āhua kore-take kia whakaurua te whakaahua-kanohi o te kaiwhakarewa ki roto i te āhua kore-take, hei whakamaharatanga ki te whāinga taketake o te kaipakihi. Ka whakamahia te tuhituhi whakairo Hainamana me tētahi hīra ki te momotuhi hei whakaatu i tētahi āhuatanga ahurea o te Rāwhiti. Ko te pouaka o waho i hangaia mai i te rauemi EPP whai-taiao.

The Recognition

About the A' Design Award Parahi

Ko Hankol Liquor Ko te Hoahoa Kōpaki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hankol Liquor Ko te Hoahoa Kōpaki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hankol Liquor Ko te Hoahoa Kōpaki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020