From Caudat Mahi Tuatahi: Te Kōpaki Kawhe by Vu Agency

From Caudat Mahi Tuatahi: Te Kōpaki Kawhe by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

From Caudat Mahi Tuatahi: Te Kōpaki Kawhe

by Vu Agency

Client: From CauDat

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About From Caudat Mahi Tuatahi: Te Kōpaki Kawhe

Kuputuhi Pukapuka: Ko From Caudat he pūnaha kōpaki mō te kawhe, e mahia ana i ngā āhua kirokaramu kotahi, 500 karamu me te 250 karamu. Ko te hoahoa e whakakapi ana i te āhua māori o ngā pere kawhe ki ngā tohu whakaahua kiri whakaawe nō ngā iwi tawhito me te toi tā moko o Hamoa. Ka whakamahia te kōwhai me te pango i runga i te ōwehenga tika kia puta ai te rerekētanga me te kore whakararuraru mō te kanohi titiro. Ko te wāhi wātea e pupuri ana i te whakatakotoranga kia mārama, kia māmā hoki te pānui. Ka tāia ngā kōpaki mā te tā offset me te tā flexography ki runga i te pepa, te kiriata konumohe me ngā kiriata kirihou. Ko te whāinga he kōpaki kawhe e ngāwari ana te maumahara me te ngāwari hoki ki te whakamārama ki ētahi atu.

The Recognition

About the A' Design Award Parahi

Ko From Caudat Mahi Tuatahi: Te Kōpaki Kawhe te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko From Caudat Mahi Tuatahi: Te Kōpaki Kawhe he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a From Caudat Mahi Tuatahi: Te Kōpaki Kawhe i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency