Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka nā Bold Brands

Ko te hoahoa Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka nā Bold Brands he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka

nā Bold Brands

Kiritaki: Bold Brands

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,759

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #122959

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka

Book Text: He raupapa kōpaki a Baltija mō tētahi kohinga tiakarete e hokona ana i te rohe o te Moana Baltika. I ahu mai te ingoa i te kupu Rituānia mō te Moana Baltika, nāna nei i whakaawe te hoahoa. Kua whakaahuahia tētahi pouraama me tētahi whakaaturanga moana i runga i te momo Wikitōria tawhito, me ngā āhua ngaru e whakaatu ana i te nekehanga o te wai. Kāore he tohu ā-motu i whakamahia, nō reira e tū ana te kōpaki mō te rohe katoa, kaua mō tētahi whenua kotahi anake. He tae kikorangi kākāriki hōhonu e tāpiri ana i tētahi āhua whakapaipai. He pepa ngā pouaka me ngā kōpaki, ka tāia mā te offset, ā, ka whakaotia mā te whakamāirihanga waikura pōuriuri me ngā taipitopito hiri parahi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Baltija Chocolate Collection Primary Function: Te Kōpaki Rare Reka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Inenga & Pēketanga: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tūtohu: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Hangarau Whakanao: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Wero Hoahoa: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Rangahau: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Whakaaweawe: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Roanga o te Kaupapa: This project started in January 2020 February and finished 2020 May
Rerenga Mahi: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Ngā Mema o te Rōpū: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Whakamana Whakaahua: Photography: Motiejus Gaigalas, Zydrunas Slajus