Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene by Yibang Design and Xiner Zheng

Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene

He hoahoa tuakiri ā-kamupene a Xphere i hangaia mō te kaipakihi a Rongxing. Ko te ingoa Xphere i ahu mai i te ingoa Hainamana o te kaipakihi, arā a Rongxing, e kīia nei ko "te ao whai rawa e whanake ana". Ka hono te tuakiri i te tikanga o te ingoa Hainamana ki te ingoa Ingarihi kia kotahi te reo ataata. I whakaawehia te tohu e ngā āhua o te whetū, ā, kua whakaurua he tapahanga ōrite ki ngā tohu waitohu Ingarihi me te Hainamana. Ko ngā tae kaha me ngā whakaahua pakari e whakanui ana i te raina hua kounga-teitei. Ko ngā mea tāta e whakamahi ana i te pepa mātotoru mātara, ā, ko te kāri pakihi me te kāri mihi e mau ana i tētahi tohu waitohu kua whakaekehia (embossed).

The Recognition

About the A' Design Award Rino

Ko Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Xphere Te Whakahoutanga o te Tuakiri ā-Kamupene mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang