Platanus Tuakiri Rangatōpū nā Pedro Panetto

Ko te hoahoa Platanus Tuakiri Rangatōpū nā Pedro Panetto he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Platanus Tuakiri Rangatōpū

nā Pedro Panetto

Kiritaki: Pedro Panetto

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Platanus Tuakiri Rangatōpū

Ko Platanus he tuakiri rangatōpū i hangaia mō tētahi tari mātai hinengaro me tōna huarahi whakatangata ki te tiaki hauora. Ko te ingoa e whakaahua ana i te rākau platanus i te moutere o Kos, i reira a Hippocrates i whakaako ai i te rongoā ki ngā tākuta tuatahi. Ko te tohu e whakakotahi ana i tētahi pou Kariki, tētahi anga rākau, ngā rau, ngā hua, ngā manga me tētahi karaka onepū, i tāia ki te raina kotahi ōrite. I hoahoatia motuhaketia te momotuhi mō te waitohu, ā, e whai ana i ngā ōwehenga o te tohu. Ka whakaotia te reo ā-tirohanga tōpū e ngā tauira, ngā whakairoiro me ngā taputapu tuhituhi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Platanus Tuakiri Rangatōpū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Platanus Tuakiri Rangatōpū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Platanus Tuakiri Rangatōpū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Hangarau Whakanao: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Wero Hoahoa: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Rangahau: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Whakaaweawe: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Rerenga Mahi: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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