Tsarsky Reserve Tarapi Pepa by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2021
Tsarsky Reserve Tarapi Pepa
Client: Tsarsky Reserve
A' Design Award Parahi Winner in Takai Category
- 12,095
- Verified Award Winner
- Verify Award Status for #123199
The Design
About Tsarsky Reserve Tarapi Pepa
Ko te whainga o te kete mo nga hua kua oti te tio ko te hanga i tetahi ahua hopu o te waitohu e karo ana i te tirohanga tuku iho mo te kai i runga i te pereti. Ko te otinga i runga i te tauira kua tohua hei mea e pai ai nga kanohi o te kaihoko ki te kai. Ko nga tae e whakamahia ana mo te tohu he tino mohio i waenga i etahi atu hoahoa kai. I tua atu, ko te ngawari o nga ahua o tenei hoahoa e whakaatu ana i te huarahi o naianei me te whakanui i te whakaaro o te ao. Ko te mutunga, ko tenei hoahoa ka ngawari te ahua o te hua ki nga tini kaimakitaki
The Recognition
About the A' Design Award Parahi
Ko Tsarsky Reserve Tarapi Pepa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tsarsky Reserve Tarapi Pepa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tsarsky Reserve Tarapi Pepa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensions & Packaging
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Production Technology
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Design Challenge
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Research
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Project Duration
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Operation Flow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patents
- Trademark 2021. Trademark Holder NESANS Company
- Team Members
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Image Credits
- All of the separate images are given by client
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