Mountain Tea Te Kōpaki Tī by Xianfeng Wu

Mountain Tea Te Kōpaki Tī by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Mountain Tea Te Kōpaki Tī

by Xianfeng Wu

A' Design Award Hiriwa Winner in Takai Category

22,761
Verified Award Winner
Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Te Kōpaki Tī

Ko Mountain Tea he hoahoa kōpaki mō ngā keke tī kua pēhia. Kua takaia ia keke tī pēnei i te rare, e māmā ake ai te whakamahi i te tī me te whakawhiwhi i tētahi āhua hou. E whakamahi ana te takai i te pepa hangā-ā-ringa e pai ana ki te taiao, e whai ana i tētahi āhua kōpaki tawhito i runga i te huarahi hou. E mau ana te hoahoa i ngā kōpaki motuhake e whā ka taea te whakakotahi hei kotahi pikitia oti i runga i te papa whakaari. E whakaatu ana te whakaahua i ngā rau tī, ngā rākau tī me ngā kararehe onge o Xishuangbanna i Yunnan, Haina, te wāhi e whakatipuhia ai te tī. Ko te ine o te kōpaki he 280 mā te 205 mā te 70 mitamano.

The Recognition

About the A' Design Award Hiriwa

Ko Mountain Tea Te Kōpaki Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mountain Tea Te Kōpaki Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mountain Tea Te Kōpaki Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng