Bel Gusto Primary Function: Kōpaki Pāhitā nā Olga Takhtarova

Ko te hoahoa Bel Gusto Primary Function: Kōpaki Pāhitā nā Olga Takhtarova he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Bel Gusto Primary Function: Kōpaki Pāhitā

nā Olga Takhtarova

Kiritaki: Sot F&d

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,305

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #123472

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Bel Gusto Primary Function: Kōpaki Pāhitā

Book Text: Ko Bel Gusto he hoahoa kōpaki mō tētahi rārangi pāhitā hou i mahia mai i te witi durum. Kua whakatauirahia te kōpaki hei mōkihi meera i tukua mai i Itāria. Ka whakamahia ngā tāpae meera, ngā tohu poutāpeta, ngā whakaahua tā-ā-ringa o ngā wāhi hītori o Itāria, me tētahi peke pepa kraft whakataurite. He matapihi mātakitaki e taea ai e te kaihoko te kite i te pāhitā kei roto i te pouaka i mua i te hoko. Ko ngā riu tae ōrite te huamaha me te kanapa e wehe ana i ngā āhua pāhitā rerekē i roto i te rārangi. Ka tāia ngā kōpaki ki te kiriata PET me te wanihi kōwhiri.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Bel Gusto Primary Function: Kōpaki Pāhitā te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bel Gusto Primary Function: Kōpaki Pāhitā he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bel Gusto Primary Function: Kōpaki Pāhitā he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Inenga & Pēketanga: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tūtohu: packaging, pasta, Italy, food
Hangarau Whakanao: PET film. Сolor CMYK, PANTONE. Selective varnish
Wero Hoahoa: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Rangahau: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Whakaaweawe: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Roanga o te Kaupapa: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Rerenga Mahi: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.