ZhuoQing Te Tāpirihanga Tī by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2021

ZhuoQing Te Tāpirihanga Tī

by Tiger Pan

Client: Tasly Holding Group

A' Design Award Koura Winner in Takai Category

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Colors

The Design

About ZhuoQing Te Tāpirihanga Tī

Ko ZhuoQing he hoahoa tāpirihanga mō te paura waiū tī Pu'er ka rewa tere. Ka tangohia te paura mā tētahi tukanga roa, ā, ka rewa katoa i roto i te wai kāore he toenga. Ko te pouaka o waho he konumohe (tinplate), ko te pouaka o roto he pepa, ā, ko ia tohanga takitahi kua pōkaitia ki te pepa konumohe. Ko te pouaka whakaputa angiangi ka taea te huaki me te pupuri mā te ringa kotahi, ā, ko te hanganga ka taea te huaki anō ka noho māmā te tāpirihanga ki te hari me te whakamahi. Ko ngā whakaahua i ahu mai i ngā tauira tuitui ā-iwi nō Yunnan, e whakaatu ana i ngā āhuatanga o te whakatō me te kohi tī.

The Recognition

About the A' Design Award Koura

Ko ZhuoQing Te Tāpirihanga Tī te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko ZhuoQing Te Tāpirihanga Tī he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a ZhuoQing Te Tāpirihanga Tī i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions & Packaging: Size:395(L)*242(W)*40(H) mm
Tags: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Production Technology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Design Challenge: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Research: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiration: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Project Duration: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operation Flow: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patents: Copyrights belong to Tasly Holding Group, 2020.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Image Credits: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu