Clatoz Ngā Whakaahua Waihanga by Yoonje Yang

Clatoz Ngā Whakaahua Waihanga by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

Clatoz Ngā Whakaahua Waihanga

by Yoonje Yang

Client: Clatoz

A' Design Award Rino Winner in Whakairoiro Category

9,238

Verified Award Winner

Verify Award Status for #124801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Clatoz Ngā Whakaahua Waihanga

He raupapa whakaahua a Clatoz e whakaatu ana i ngā kare ā-roto o te tini o ngā tāngata rerekē, mā roto i ngā tauira me te tae. Ka hangaia ngā mahi mā te whakauru pāpāho, i roto i ngā rahi e rua, 24 ki te 17 henimita me te 29.7 ki te 21 henimita. He tikanga kare ā-roto kei roto i te tae, pēnei i te ngākau kaha e tohuhia ana e te whero, me te marino e tohuhia ana e te kikorangi. Ko ngā kōrengo pōuri e tohu ana i te ao huna o roto o te tangata kāore e kōrero. Ko ngā tauira pāpaki e whakaatu ana i te āhua o te kare ā-roto e piki ake ana te uauatanga. Ka whakaaturia ngā whakaahua nei i roto i ngā whare whakaaturanga, ā, ka taea e tēnā, e tēnā whakaahua te tū hei taputapu mō te kōrerorero.

The Recognition

About the A' Design Award Rino

Ko Clatoz Ngā Whakaahua Waihanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Clatoz Ngā Whakaahua Waihanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Clatoz Ngā Whakaahua Waihanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging: 24x17cm / 29.7x21 cm
Tags: illust, illustration, art, penart, pattern
Production Technology: Mixed media
Design Challenge: Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research: Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration: At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration: Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow: It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits: Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016