Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea by Heidi Cuthbert

Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea by Heidi Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

ParahiPūkoro· 2021

Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea

by Heidi Cuthbert

Client: Grafa

A' Design Award Parahi Winner in Pūkoro Category

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Colors

The Design

About Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea

Kuputuhi Pukapuka: Ko Grafa he taupānga pūkoro mō ngā raraunga pūtea, ngā pūrongo hou me ngā tātaritanga. Ka whakawātea te taupānga i ngā kaiwhakamahi ki te uru wawe ki ngā rahinga nui o te mōhiohio. Ko ngā pūrongo ataata kua whiriwhiria e te atamai horihori kua whakakotahihia ki ngā tuhinga i tuhia e ngā kaitātari raraunga me ngā kairīpoata pakihi. Ka taea e ngā kaiwhakamahi te whakaahua i ngā huinga raraunga rawa-maha e whakauru ana i ngā hea Ahitereiria, ngā moni-ā-ao me ngā moni-a-ipurangi. Ko tētahi papamuri kārikari pouri me ngā whakamāramatanga puru mārama e hanga ana i tētahi wheako pānui mā me te marino. Kua hangaia te atanga i roto i te HTML, ā, ka urutau ki ngā rahinga mata maha i runga i ngā pūrere Android me Apple.

The Recognition

About the A' Design Award Parahi

Ko Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Grafa Mahinga Tuatahi: Taupānga Mōhiohio Pūtea i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Dimensions & Packaging: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Tags: fintech, finance, charting, finance content
Production Technology: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Design Challenge: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Research: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Inspiration: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Project Duration: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Operation Flow: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Patents: Grafa has an Innovation Patent pending.
Team Members: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Image Credits: All content owned by Grafa.