Sorkhab Momo Takai by Parham Elahi Doust

Sorkhab Momo Takai by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

Sorkhab Momo Takai

by Parham Elahi Doust

Client: Sorkhab

A' Design Award Rino Winner in Takai Category

12,774

Verified Award Winner

Verify Award Status for #126198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sorkhab Momo Takai

He mea hanga mai nga hopi Rare o Sorkhab mai i nga kai vegan me nga kararehe kore-kino. Mo tera take, i pirangi ratou ki te whakarite kia rite ano te putunga ki te ahua o nga mea kei roto, na reira i whiriwhiria e ratou he rakau hei taonga matua. Ko nga waahanga maeneene o te kete ka mau pea nga kaihoko& #039; aro, ara ake. Ko te hua o roto (hopi) he mea hanga mai i te 100 % nga rauemi vegan, ko tana kete e whakaatu ana he pai te taiao. Ko te katoa o te kete ka hangaia mai i nga rakau pakari kua ururuatia i kitea i roto i te umanga taonga. Koia tetahi o nga take i whiriwhiria ai te rakau ki runga ake i etahi atu.

The Recognition

About the A' Design Award Rino

Ko Sorkhab Momo Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Sorkhab Momo Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Sorkhab Momo Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi