Ying Hua Qing Su Momo Takai by Jin Zhang

Ying Hua Qing Su Momo Takai by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Ying Hua Qing Su Momo Takai

by Jin Zhang

Client: Ying Hua Qing Su

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #126385

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ying Hua Qing Su Momo Takai

Ko te mua o te pouaka koha he mea hipoki ki nga puawai here, e rite ana ki nga whare tohu whenua i Wuhan, e whakaatu ana i te oranga o te puna me nga ahuatanga o te rohe. Ko te warou me te reta aroha e whakaatu ana i te kare-a-roto i te pikitia, ko nga tohu o te 1990 ka taapiri i te ahua o te retro, e whakaatu ana i nga ahuatanga o nga mahi toi o te rau tau o te waitohu. Ko te hoahoa pouaka o roto ka taea te takai marie ki te ahua o te puawai here, e rite ana ki te pouaka kikorangi o raro o te roto, ka puta te ahua rerehua o te Cherry Blossom e taka ana ki te roto.

The Recognition

About the A' Design Award Parahi

Ko Ying Hua Qing Su Momo Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ying Hua Qing Su Momo Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ying Hua Qing Su Momo Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensions & Packaging: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Tags: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Production Technology: Coated paper with gray board, hot Blue Gold
Design Challenge: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Research: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiration: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Project Duration: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Operation Flow: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Team Members: Designer:Jin Zhang
Illustrator:Ru Jun