Jinlongquan Yanzhi Momo Takai by Jin Zhang

Jinlongquan Yanzhi Momo Takai by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

Jinlongquan Yanzhi Momo Takai

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #126388

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Yanzhi Momo Takai

Neke atu i te 40 tau te waitohu Jinlongquan i Hubei. I tenei wa, ka hangaia he raupapa pia hei tohu mo te ahurea o Hubei. Ka whakamahia e te kaihoahoa te waea a Hainamana hei whakaatu i te ahurea reo. I taua wa ano, ka peitahia e ia nga whare me nga punaha wai i Hubei (Ko Hubei te ingoa o te kawanatanga me nga mano tini roto), nga tohu me nga whakaaturanga kai, me te whakauru i te reka o te oranga me te ahua o te ahua. Ka taea e te tangata te korero mo te reo o te pounamu. Titiro ki to taone i roto i te whakaahua hei whakarei ake i te taunekeneke me nga kaihoko.

The Recognition

About the A' Design Award Rino

Ko Jinlongquan Yanzhi Momo Takai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Jinlongquan Yanzhi Momo Takai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Jinlongquan Yanzhi Momo Takai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang