City Ambassadors School Ko Te Tohu Tohu Tuhi by Tanya Dunaeva

City Ambassadors School Ko Te Tohu Tohu Tuhi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2022

City Ambassadors School Ko Te Tohu Tohu Tuhi

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Ko Te Tohu Tohu Tuhi

Kei te huna nga korero whakamere i muri i nga huringa o nga tiriti tawhito, a, kaore e taea te hono atu i te Taone me tetahi huinga tohu iti e mohiotia ana. I a ia e ako ana i te taone nui, ka kitea ano e te kaikorero a muri ake nei, penei i te tauira ka kitea he kura tuatahi i te kura. Mo te hanga i te tuakiri, i whiriwhiria he otinga tuhi, i runga i te kaupapa o te momo tuhi tuhi: ko te tuhinga tawhito o te Motu, i uru ki te tuhi kanga me nga momotuhi mohio a nga tohunga toi avant-garde. Ko te kaupapa tae he laconic-marama whero.

The Recognition

About the A' Design Award Hiriwa

Ko City Ambassadors School Ko Te Tohu Tohu Tuhi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko City Ambassadors School Ko Te Tohu Tohu Tuhi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko City Ambassadors School Ko Te Tohu Tohu Tuhi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator