Souldar Cracker Kōhua Kai Iti nā Yeqin Chen

Ko te hoahoa Souldar Cracker Kōhua Kai Iti nā Yeqin Chen he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Souldar Cracker Kōhua Kai Iti

nā Yeqin Chen

Kiritaki: Dali Foods Group

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Souldar Cracker Kōhua Kai Iti

He hoahoanga kōhua mō tētahi mea kai matūtaka hikaka reka rekawana. Kei te pokapū o te whakatakotoranga ahua te hua. I te taha mauī, he whakatakotoranga mārama e whakatakoto ana i ngā matūtaka i ngā tawhiti rerekē ki te whakawhānui i te māramatanga o te mokowā i roto i tētahi wāhi iti. Ka heke te hato hikaka mai i te pito o runga o te kōhua, ānō nei he ua, e huri ana i tētahi āhuatanga tū ki tētahi āhuatanga korikori. Ko te parauri te tae matua e whakaatu ana i te reka. Ka hangaia te pouaka o waho mai i te papa rēango, ā, ka tāia ētahi wāhanga i kōwhiritia ki te hiraka koura. Ka takaia takitahi tēnā matūtaka, tēnā matūtaka ki roto i te pouaka.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Souldar Cracker Kōhua Kai Iti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Souldar Cracker Kōhua Kai Iti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Souldar Cracker Kōhua Kai Iti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Inenga & Pēketanga: Size: 210(L)*150(W)*50(H) mm
Tūtohu: Chocolates, soda cracker, snacks, Packaging Design, Branding
Hangarau Whakanao: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Wero Hoahoa: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Rangahau: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Whakaaweawe: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Roanga o te Kaupapa: The project started in May 2020 and completed on July 2020, Shantou.
Rerenga Mahi: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Pātene: Copyrights belong to Dali Foods Group, 2020.
Ngā Mema o te Rōpū: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Whakamana Whakaahua: Yeqin Chen