Zhen Hao E Te Kōpaki Kai Kurī nā Yuchen Han

Ko te hoahoa Zhen Hao E Te Kōpaki Kai Kurī nā Yuchen Han he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2022

Zhen Hao E Te Kōpaki Kai Kurī

nā Yuchen Han

Kiritaki: Ningbo Xuanmengzhi Trading Company Ltd.

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

9,472

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126938

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zhen Hao E Te Kōpaki Kai Kurī

Ko Zhen Hao E he raupapa kōpaki mō te kai kurī me ngā mīti iti mā ngā kurī. Ka whakaputa te hoahoa i te ahurea o Haina mā te whakaatu i ngā kurī hei emepara tawhito o ngā wā rerekē. I Haina, e kīia ana ngā rangatira kurī he āpiha e mahi ana mā ā rātou mōkai, ā, ko tēnei whakaaro te tūāpapa mō ngā whakaahua. Ko ngā āhuatanga kurī pakiwaitara e tohu ana i te rōpū rahi, e wehe ana i ngā kurī iti mai i ngā kurī rahi me ngā kurī waenga. Ko ngā tae rerekē e wehe ana i te kai kurī mai i ngā mīti iti, nā reira he māmā noa te mārama ki te raupapa. Ka whakamahia hoki he pepa hangaia anō, he pepa korohū, me ngā pēke konumohe hei whakapaipai.

Te Whakamihi

Mō te A' Design Award Rino

Ko Zhen Hao E Te Kōpaki Kai Kurī te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Zhen Hao E Te Kōpaki Kai Kurī he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Zhen Hao E Te Kōpaki Kai Kurī mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Inenga & Pēketanga: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tūtohu: Dog food, Oriental style, Package Design, Cartoon Dog
Hangarau Whakanao: Recycled paper, corrugated paper, aluminium foil bag.
Wero Hoahoa: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Rangahau: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Whakaaweawe: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Roanga o te Kaupapa: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Rerenga Mahi: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.