Q Shinshu Apple Pie Laboratory Tohu Tohu nā Nobuya Hayasaka

Ko te hoahoa Q Shinshu Apple Pie Laboratory Tohu Tohu nā Nobuya Hayasaka he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Q Shinshu Apple Pie Laboratory Tohu Tohu

nā Nobuya Hayasaka

Kiritaki: Arica Design Inc

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

43,559

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #127316

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Q Shinshu Apple Pie Laboratory Tohu Tohu

He kaupapa tohu tohu enei mo Q, he toa toa aporo pai. Ko te ahua o te ingoa o te toa, Q, i hangaia ma te whakamahi i te aporo hei kaupapa me te tohu mo te toa. Ko nga taputapu waitohu katoa, tae atu ki waho, roto, rama, kumete, kakahu, me te takai, i hangaia ma te whakamahi i tenei tohu ngawari. I runga ano i te kaupapa hua mo te whakamahi i nga rawa, he mea hanga noa ano nga taputapu, ma te whakamahi i nga tae me nga kakano o nga rawa, penei i te pepa me te rakau, he rite tonu. Ko nga hoahoa katoa e rite ana ki te tirohanga a te toa ki te whakanui i te reka o te aporo.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Q Shinshu Apple Pie Laboratory Tohu Tohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Q Shinshu Apple Pie Laboratory Tohu Tohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Q Shinshu Apple Pie Laboratory Tohu Tohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Inenga & Pēketanga: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Tūtohu: Branding, store design, pastry shop, apple pie store
Hangarau Whakanao: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Wero Hoahoa: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Rangahau: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Whakaaweawe: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Roanga o te Kaupapa: It opened in October 2019 in Ueda City, Japan.
Rerenga Mahi: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Ngā Mema o te Rōpū: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama