Have a Nice Can Te Pōkai Kai by Kaoru Mizuno - Mother Inc.

Have a Nice Can Te Pōkai Kai by Kaoru Mizuno - Mother Inc. is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2022

Have a Nice Can Te Pōkai Kai

by Kaoru Mizuno - Mother Inc.

Client: Irom Inc

A' Design Award Koura Winner in Takai Category

57,784
Verified Award Winner
Verify Award Status for #127324

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Have a Nice Can Te Pōkai Kai

He hoahoa pōkai a Have a Nice Can mō tētahi waitohu kaimoana kēne i mahia ā-ringa. Kei roto i te kohinga he uhi takitahi, he pēke koha mō ngā kēne e toru, me ngā pouaka koha mō ngā kēne e ono, e iwa, e tekau mā rua hoki. Ka whakamahia e te kakau o te pēke koha he taura e whakamaumahara ana ki tētahi tauranga hī ika. Ka whakakotahi ngā pouaka koha i te karaka kanapa mō te rā me te kikorangi mō te moana. Ka tāia ngā whakaahua ika ki ngā taha e rua o te uhi, nō reira ka haere tonu te tauira ina whakanohoia ngā pōkai ki te taha o tētahi ki tētahi hei whakaaturanga toa. Ka whakamahia te pepa kua whakamanahia hei pepa tiaki taiao, ā, ka waiho ngā kēne kāore he tapanga kia māmā ai te hangarua.

The Recognition

About the A' Design Award Koura

Ko Have a Nice Can Te Pōkai Kai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Have a Nice Can Te Pōkai Kai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Have a Nice Can Te Pōkai Kai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.
Dimensions & Packaging: Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked.
Tags: canned food, packaging,
Production Technology: The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.
Design Challenge: The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
Research: The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.
Inspiration: Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea.
Project Duration: The project lasts about 1 year, designed and produced in Japan.
Operation Flow: The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Team Members: Kaoru Mizuno
Image Credits: MOTHER Inc.