Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga by Poovakorn Watcharaphongphiphat

Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2022

Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga

Ko Te Kotahi Mano ki te Kotahi te tuakiri ataata mō tētahi whakaaturanga o ngā kaupapa tuhinga roa a ngā ākonga pakeke o te Kaupapa Hoahoa Whakawhitiwhiti Kōrero i te Kāreti o Mahidol University International College. Ka whakamahia e te tuakiri nei ngā whakaahua, ngā tae me ngā ata matua hei hono i ngā kaupapa katoa e whakaaturia ana, me te hanga i tētahi āhuatanga ātaahua, whakahihiko hoki mō ngā manuhiri. Ka whakamahia te pūnaha hoahoa ki ngā tāngā tā me ngā tāngā ipurangi, ngā pānui, te tā kupu, ngā kiriata whakaoriori, ngā ata mō te taiao hei arataki huarahi, te hoahoa atamira, me te pukapuka o te huihuinga, ngā taonga koha me ngā taonga maumahara.

The Recognition

About the A' Design Award Parahi

Ko Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ten Thousand to One Exhibition Te Tuakiri Ataata mō te Whakaaturanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Dimensions & Packaging: Siam Center exhibition space, 120 m x 110 m
Tags: Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Production Technology: Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Design Challenge: The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Research: The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiration: Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Project Duration: The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Team Members: Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.