Wu Xing Pouaka by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2022

Wu Xing Pouaka

by Siwei Lai

Client: Huyu

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Pouaka

Ko te rārangi mahi Wu Xing e whakamahi ana i ngā kararehe hei whakamārama, ā, ka whakarōpūhia ki ngā huānga e rima i runga i ō rātou āhuatanga. I roto i ēnei, hei whakatauira i te hurihanga toiora o te Wu Xing, kua tāpirihia e ngā kaihanga te whiterātanga me te toronga o te rā ki ia whakaahua, e tohu ana i te tīmatanga me te whakamutunga o te rā. Ko te pouaka mahi toi te whanaketanga hanganga matua, e whakaatu ana i te āhua pakeke me te tūmomo ō mua. Mai i te pouaka āhua-pukapuka ki te whakatuwhera ki te hanganga takai e noho motuhake ai hei tūaka whakaaturanga. I roto i tēnei hanganga takai motuhake, ka taea te whakaatu tino i ia kāri.

The Recognition

About the A' Design Award Hiriwa

Ko Wu Xing Pouaka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wu Xing Pouaka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wu Xing Pouaka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release