Sakura Shimizu Momo Takai

Press Kit

Unique Properties

This package was created as part of a branding project for a floral artist. In order to highlight the color and beauty of the flowers themselves, all of the brand's tools were kept in gray. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.

Dimensions & Packaging

Paper bag (large), Width 275mm x Depth 265mm x Height 215mm
Paper bag (small), Width 205mm x Depth 195mm x Height 215mm
Box (large),Width 250mm x Depth 250mm x Height 110mm
Box (small), Width 180mm x Depth 180mm x Height 110mm
Box (long), Width 645mm x Depth 120mm x Height 104mm
Herbarium Gifts, Width 69mm x Depth 69mm x Height 211mm

Tags

Flower artist, florist, branding, floral gifts, floral packaging

Production Technology

In order to directly express Sakura Shimizu's sincere attitude toward flowers, we designed a symbol using the typography of the Chinese character for "花” This character means flower. We kept the shape simple so as not to interfere with the floral art, which is the star of the show, and we cut down on the elements until they were just barely legible.

Design Challenge

We created all kinds of brand tools such as store cards, postcards, wrapping paper, etc., using the typography of Japanese characters as the brand symbol. This kanji symbol impressed consumers with Sakua Shimizu's status as a Japanese floral artist. By using the kanji symbol, Sakua Shimizu succeeded in conveying an imposing brand image as one of Japan's leading flower artists.

Research

The logos of Japanese floral artists and florists are very often made with flowers and plants as motifs and in English letters. Many of them are also designed using the bright colors of the flowers as the motif. In order to differentiate ourselves from these marks, we dared to use the typography of Japanese letters as a symbol to create a straightforward and graceful design as a Japanese artist.

Inspiration

This package was created as part of a branding project for a floral artist. In order to accentuate the color and beauty of the flowers themselves, we created all of the brand's tools in a uniform gray color. This gray is a brand color that gives consumers an image of dignity and quality, but does not detract from the flowers themselves.
The achromatic flower boxes and paper bags allow the vivid colors of the flowers to stand out. I designed the product to best showcase the artist's work.

Project Duration

It has been in use since June 2018 in Sapporo, Japan.

Operation Flow

The flower box is sleeved so that it can be taken out and displayed as it is. It is designed to harmonize with the purchaser's own home decor. The entire jar of the herbarium gift is covered with gray paper so that the inside cannot be seen. The herbarium gift is designed so that when the recipient opens the wrapping, he or she will be impressed by the vivid colors of the flowers.