Koura Whakairoiro · 2022
Olympic Sun Ko Te Pukapuka Whakaahua
- A' Design Award Koura 2022 in Whakairoiro
- CLIENT: MO Studio
- Estimated Number of Design Views: 101,349
- Verification code B070D8DC49 · Verify this award
Colors
About Olympic Sun Ko Te Pukapuka Whakaahua
He pukapuka tino whakaahua e pa ana ki te haerenga ki nga whakataetae Olympics i Tokyo 2021. I te waahi ka toro atu tetahi tamaiti, me tona whaea ki te papa, ka aroha ki nga momo hakinakina ka tukuna e ia, ka puhipuhihia e nga mahi whakaihiihi katoa. I te mutunga o te huihuinga, ka wehe atu ia me nga maharatanga harikoa me nga akoranga hei awhina i a ia ki te ara pai ake e kii ana i nga whakatutukitanga me te tuku i a ia ki te huarahi ki te angitu. Kei roto i te pukapuka etahi o nga kaipara e maumaharatia ana i roto i te hitori o nga keemu Olympic, e whakamahi ana i nga whakaahua hihiko me te hihiko i roto i te ahua takaro me te karaehe kanohi.
About the A' Design Award Koura
Ko Olympic Sun Ko Te Pukapuka Whakaahua te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Olympic Sun Ko Te Pukapuka Whakaahua he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Olympic Sun Ko Te Pukapuka Whakaahua i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- A fully illustrated book about the Olympic Games in Tokyo, 2021. This book is featuring vibrant and dimensional illustrations, that focus on successive phases of movement of Olympic athletes showing excellence, persistence, and passion.
- Dimensions & Packaging
- The book is available in different sizes, but the standard version is Width 8.5" in x Height 8.5" in.
- Tags
- book, children's book, sports, olympics, swimming, football, running, soccer, tokyo, olympic games, illustration
- Production Technology
- Sketches were made using pencil, then scanned and illustrated using Adobe Illustrator.
- Design Challenge
- The creative challenge was to capture these inspirational moments of some of the best Olympic athletes achieving their goals in a visually interesting way, by using fresh drawing angles and different perspectives in the style of illustration, and focusing on the energetic movement of athletes, while applying that to the overall art direction with a vibrant gradient color palette.
- Research
- Since the illustrator was inspired by real iconic figures from the Olympic Games, qualitative research was conducted in the form of data collection about famous Olympians like Florence Griffith, Usain Bolt, and Farida Osman, to study the anatomy of their movements and try to commemorate some of their career highlights. Mood boards were then created to help tell the story guided by the script. The outcome was vivid illustrations powered by an energetic color palette and unique perspectives.
- Inspiration
- Inspired by real figures from the history of the Olympic Games. The illustrator tried to capture some of their iconic moments and inspirational techniques throughout their career in the Olympic Games, and show them as heroes as they are for the younger generations. They are all proof that strength comes from within and it conquers any obstacle, pain, and injustice.
- Project Duration
- The project started in September 2019 and finished in July 2020. The publishing date was pushed to July 2021 because of COVID-19 and the delay it caused to the Olympic games.
- Operation Flow
- The layout of the book is designed to be friendly and approachable to children, where most of the illustrations are connected throughout the pages, while others are spread on double folded pages, which makes the dynamic illustrations and vivid color palette even more engaging and encouraging more interaction with the story.
- Patents
- Copyrights belong to Mostafa Abdelmawla and Odetta A. Fraser.
- Image Credits
- Image #5: Author Odetta A. Fraser
