Weclip Ripanga Tāpiri mō te Ataata by Youngchan Lee and Hyeongji Kim

Weclip Ripanga Tāpiri mō te Ataata by Youngchan Lee and Hyeongji Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

RinoPūkoro· 2022

Weclip Ripanga Tāpiri mō te Ataata

by Youngchan Lee and Hyeongji Kim

Client: Weclip

A' Design Award Rino Winner in Pūkoro Category

9,796

Verified Award Winner

Verify Award Status for #127772

View at A' Design Award Press Release Award Badge

Colors

The Design

About Weclip Ripanga Tāpiri mō te Ataata

Ko Weclip he taupānga pūkoro i hangaia hei whakangao mō te ihirangi ataata mā roto i ngā tohu-a-mati kāore e taurite (non-fungible tokens). Ko tā te pūkete e hoatu ai he tūnga rawa-mati ki te ihirangi ataata, nā reira ka taea e ia mahinga te whai rangatira, te hokohoko, me te whakamahi hei whakangao. Ka tukuna e ngā kaihanga ā rātou ataata ki runga, ā, ka whiwhi whakangao hei utu, i te mea ka taea e ngā kaimātakitaki te hoko tohu ihirangi me te whiwhi painga mā te hokohoko anō. Ko te hangarau tohu-a-mati kāore e taurite e tuhi ana i te rangatiratanga, e whakaiti ana hoki i te pōkaikaha mō te kaihanga o ngā kōnae mati. Ko te whāinga matua o Weclip ko te whakanui i te uara o te ihirangi ake, i tua atu i ngā moni whakatairanga me ngā moni tautoko.

The Recognition

About the A' Design Award Rino

Ko Weclip Ripanga Tāpiri mō te Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Weclip Ripanga Tāpiri mō te Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Weclip Ripanga Tāpiri mō te Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
Dimensions & Packaging: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
Tags: nft, stock, video, content, invest
Production Technology: nft non fungible-token technology
Design Challenge: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
Research: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
Inspiration: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
Project Duration: the project started in april 2021 in korea and finished in june 2021 in korea
Operation Flow: simply upload video content and receive investment in content. earn capital gains by selling your content.
Team Members: motion designer : hyeongji kim
researcher : byeongho lee