Tsubasa.Y Whakaurutanga Waitohu by Siwei Lai

Tsubasa.Y Whakaurutanga Waitohu by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2022

Tsubasa.Y Whakaurutanga Waitohu

by Siwei Lai

Client: Tsubasa.y

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #127809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsubasa.Y Whakaurutanga Waitohu

Ko Tsubasa.Y he toa whiriwhiri tauhira, e rapu ana i roto i ngā pūranga kākahu o ngā wā rerekē i te kakara motuhake o te ira rerekē, e whakamātau tonu ana, e whakakotahi tonu ana, e puta ana he reo āhua kākahu kāore anō i rongo i tēnei reanga, pēnei i te ingoa o Tsubasa (parirau), e arahi ana i te mīharo tawhito kia rere i waenga i ngā kākahu rerekē, i te āhua me ngā kōrero. Ko tēnei kaupapa e takai ana i te waitohu o te toa, i ngā takai, me te hoahoa tā.

The Recognition

About the A' Design Award Hiriwa

Ko Tsubasa.Y Whakaurutanga Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tsubasa.Y Whakaurutanga Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tsubasa.Y Whakaurutanga Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release