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United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.


ParahiRoto Whare· 2022

United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata

He 3 ngā momo whare kiriata hōrapa auaha kei tēnei whare kiriata, ko te Imax, ko te 4DX, me te ScreenX, me ngā whare kiriata noa e 8. Ko te Imax tētahi o ngā mata kiriata nui rawa atu i Hāpani. E rua ngā ariā hoahoa o roto e rerekē rawa ana. Ko tētahi, he maha ngā rama LED rārangi puru kahurangi tohu e tārewa ana i te tuanui i te taha o te arawhati. Ko tētahi atu, ko ngā hoahoa kōrero kiriata tonotahi. Ka hanga ēnei e rua i te rerekētanga o te 2D me te 3D, o te tae me te tonotahi. Ahakoa he tawhito tēnei tikanga, he hou ngā rauemi, nō reira ka taea e ngā tāngata katoa, ahakoa tō rātou pakeke, ki te whakaae. Ka taea anō hoki e ngā manuhiri te tango whakaahua i tēnei wāhi ātaahua mō te tango whakaahua.

The Recognition

About the A' Design Award Parahi

Ko United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a United Cinemas Terrace Mall Matsudo Rōpū Whare Kiriata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging
12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags
Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology
Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge
Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research
The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration
The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration
This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow
It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members
Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits
Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,

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